It appears as though VW is planning for a no-deal Brexit and the Arteon SE is the entry-level model proof. The Arteon SE will start at a not too unreasonable £33,000 GBP (Great Brexit Pounds). This is a classic product/price positioning strategy that will appeal to zealots and bigots who desire unwanted peoples to “go back to your country”. The Arteon is “value-focused” says VW. Exactly what the United Kingdom will become when a no-deal occurs. Anyway, what is the Arteon SE offering?
First of all the supplied press images make the Arteon SE look hideous. The Product Affairs Manager should be sacked for doing a sloppy job. And that white paint job costs an extra £370. However, the Arteon SE will initially be offered with a single-engine option – a 2.0-litre TSI 190 PS petrol engine mated to a 7-speed DSG, priced at £33,085 RRP OTR. A new diesel engine will be introduced later this year.
Standard equipment includes a cloth interior, 18” Almere alloy wheels, full LED lights, adaptive cruise control with Front Assist. You also get Discover Navigation system with 8.0” touch screen display and three-zone climate control. Two USB ports and front and rear parking sensors. Volkswagen’s Wireless App-Connect system connects Apple CarPlay and Android Auto.
As part of the 2020 model year updates to the Arteon, Elegance and R-Line trim levels will now come with Discover Navigation Pro with 9.2” touchscreen, the system gaining the third generation Modular Infotainment Matrix (MIB3) which made its debut recently on the new Passat.
Meanwhile, the new 2.0-litre TDI 150 PS engine joining the Arteon range features Active Cylinder technology, which can shut down two of the four cylinders under certain low-load conditions in order to save fuel.
Cylinder deactivation technology? further proof VW is planning ahead for a no-deal Brexit.